About IRAFACTORY
Built in the mountains, engineered for the world.
A full-stack media agency from Dharamshala, Himachal Pradesh. We bridge cinematic storytelling and performance-driven strategy — crafting brands that feel as good as they perform.
Sonu Jamwal
Founder & Creative Director
Meet the Founder
A studio born from art and ambition.
IRAFACTORY began with a simple conviction: that the artistic spirit of the Himalayas deserves world-class craft and modern, measurable growth. From a single edit suite in Dharamshala, the studio grew into a full-stack media partner serving founders across India and beyond.
Today we shoot the films, build the platforms, design the brands, and run the campaigns — keeping everything under one roof so your story stays unbroken from first frame to final conversion.
We don't just make things look good — we make them perform. Where wisdom meets digital performance, brands come alive.
50+
Brands Served
6 yrs
From Dharamshala
10M+
Impressions
4
Disciplines
What We Do
Four disciplines. One unbroken story.
What we stand for.
End-to-End Craft
Strategy, film, code, and growth under one roof — so your narrative never breaks as it moves from idea to impact.
Performance with Soul
We back breathless creative artistry with sharp, ROI-driven marketing logic. Beautiful work that also converts.
Rooted in the Himalayas
Built in the mountains, engineered for the world. We weave ancient artistry into a modern, scalable foundation.
Let's build your story.
Tell us where you want to go, and we'll map the route — from first frame to final conversion.