About IRAFACTORY
Built in the mountains, engineered for the world.
A full-stack media agency from Dharamshala, Himachal Pradesh. We bridge cinematic storytelling and performance-driven strategy — crafting brands that feel as good as they perform.
Sonu Jamwal
Founder & Creative Director
Meet the Founder
A studio born from art and ambition.
IRAFACTORY began with a simple conviction: that the artistic spirit of the Himalayas deserves world-class craft and modern, measurable growth. From a single edit suite in Dharamshala, the studio grew into a full-stack media partner serving founders across India and beyond.
Today we shoot the films, build the platforms, design the brands, and run the campaigns — keeping everything under one roof so your story stays unbroken from first frame to final conversion.
We don't just make things look good — we make them perform. Where wisdom meets digital performance, brands come alive.
Board Members
Guiding the vision across borders.
Daljeet Singh
USA Branch Manager
Daljeet leads IRAFactory's USA operations, overseeing our North American clients from first conversation to final delivery. He keeps our cross-border projects running smoothly and ensures every client gets the same hands-on attention as our Himalayan home base.
Siddharth Kaushal
USA Marketing Head
Siddharth drives IRAFactory's marketing strategy in the USA, shaping campaigns that connect our creative and performance work with American brands. He bridges local market insight with our full-stack production capabilities to grow client presence across the region.
50+
Brands Served
6 yrs
From Dharamshala
10M+
Impressions
4
Disciplines
What We Do
Four disciplines. One unbroken story.
What we stand for.
End-to-End Craft
Strategy, film, code, and growth under one roof — so your narrative never breaks as it moves from idea to impact.
Performance with Soul
We back breathless creative artistry with sharp, ROI-driven marketing logic. Beautiful work that also converts.
Rooted in the Himalayas
Built in the mountains, engineered for the world. We weave ancient artistry into a modern, scalable foundation.
Meet the Team
The people behind the craft.
Vijay Kumar
Head of Video Production & Motion Graphics
Vijay has become the creative force behind IRAFactory's visual storytelling. Originally from Kullu, Himachal Pradesh, he's spent the past six months consistently delivering high-quality edits and captivating motion graphics — with an attention to detail that leaves a lasting impression on every project.
Vikas Kumar
Full Stack Web Developer
Hailing from Chamba, Himachal Pradesh, Vikas is the technical backbone of IRAFactory. Specializing in both front-end and back-end development, he transforms complex designs into fully functional, responsive websites with remarkable speed and precision.
Snigdha Chandra Paik
SEO Strategist & Full Stack Developer
Originally from West Bengal, Snigdha has been a valuable member of IRAFactory for over two years. He combines deep expertise in SEO, full-stack development, and AI-powered tools to deliver data-driven solutions that help clients grow sustainably.
Let's build your story.
Tell us where you want to go, and we'll map the route — from first frame to final conversion.